Drakkar Noir
Created by the legendary French fashion designer Guy LaRoche, Drakkar Noir's introduction in 1984 began a new era in men's fragrances. With Drakkar Noir, the concept of fragrance as a lifestyle statement was born. As the first fragrance to capture the powerful, dynamic spirit of the modern man, Drakkar Noir's popularity was immediate and immense. To this day, Drakkar Noir continues to be one of the most popular men's fragrances in the world.