Joy by Jean Patou

In the early 1920's, Jean Patou revolutionized fashion. Inventor of sportswear, Patou designed the first cardigan, the first tennis skirt, and the first knit bathing suit. He was also the first couturier to use his initials as a stylistic motif. After the 1929 stock market crash, most of his clients could not afford his couture designs, yet he had the incredible daring to launch Joy, the "costliest perfume in the world" -- a gift and creation that would simply provide "Joy" to the world.

Joy by Jean Patou was created in 1930 to chase the Depression blues away. Joy symbolizes humour, sophistication, and the joy of living. A single ounce of Joy contains 10,600 jasmine flowers and 28 dozen May roses. The original flacon was designed in 1930 by Louis Sue. Its luxuriousness has earned Joy the reputation of 'costliest perfume in the world.

75ml Eau de Parfum Spray

50ml Eau de Parfum Spray

75ml Eau de Toilette Spray

30ml Eau de Toilette Spray